Syndication Gumption

Netratings indirectly reports rapid RSS adoption and usage

A friend forward an interesting piece of information. It clearly indicates the rapid growth of RSS since the launch of IE 7 which supports viewing RSS as well as Firefox 2.0. It comes from Nielsen//NetRatings related to the NetView product. So how much growth? 5%? 10%. Over 10% is really moving. Is rapid 15%? How about 25%?

So from the email they sent out:

Yahoo! News Restatement - May 10, 2007
We have determined a URL coded to the Yahoo! News definition (rss.news.yahoo.com) should be removed from the reporting data beginning with April 2007. The URL contributed traffic to Yahoo! News throughout the past 13 months (March 2006 - 2007) - providing a small amount of incremental Unique Audience for the Channel (2-3%) but, in recent months, contributing as much as 20-25% of the page views and time spent. We will be reposting the data within the Trend Report in the near future. In the interim, please contact your Sales or Client Service Representative to receive an offline correction file across all Standard Metrics.

The domain (rss.news.yahoo.com) is where Yahoo runs all their RSS feeds related to news. What this indicates is people using RSS are driving an increasing number of page views and time spent around the content. Not clear if it’s in the feed itself or on the actual web site. Likely on the web site. Regardless, a clear indicator of the not only the adoption of RSS but the actual usage of the feed’s content.

HIDE

Added on: May 14, 2007 with feedback from 3 folks
Tagged as: attention , page views , rss , syndication , time spent , usage ,
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Syndication Gumption breaks down the current state of syndication to help publishers, marketers, and search providers get a "common sense" education on what is possible, who might be stretching the truth, and what is just plain crap. Feedback greatly appreciated.