A fresh start

To those that have been following the RSS/Syndication management space, there were a handful of players.  Well, there is one less now.  Syndicate IQ has ceased operations.  We gave it a hard, good run but in the end it was not to be.  I can count at least ten reasons why but does not really matter in the end.  We and especially myself (Stuart Watson, Founder of Syndicate IQ) learned more about launching a company (help start Performics), raising money, building awareness, education, selling/marketing, and converting a vision into reality.  The market is still very, very young and plenty of opportunities exist.

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Some of them supporting publishers (yes, there is still plenty of room) who are creating text, audio, and video content.  Others will support marketers/e-commerce companies and others will directly support consumers with RSS/syndication related services.  Syndication Gumption continues the education, analysis/opinion, resources, and news aspects of Syndicate IQ.  It is important to provide syndicators (those evaluating RSS/Syndication management companies), analyst, web 2.0 bloggers, a “common sense” voice about the opportunities being realized utilizing this new Internet plumbing called RSS.  I will work to peal back the layers of marketing/sales information of various vendors to help highlight and set straight the facts about a service, product, or feature.

Topics coming soon:

  • Three Types of RSS URLs: s, i, & p
  • Scaling and the Three Types of RSS URLs
  • RSS Reach = Web Reach?
  • RSS Ads: No Controls!
  • SEO using RSS
  • Getting Feed on the Go

To those that help along this journey (to all my team mates: co-works, advisors, VCs, and family), thank you.  The next journey begins down the path of providing a little gumption about this thing called RSS.

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Added on: December 6, 2006 with feedback from 10 folks
Tagged as: common sense , fresh start , mission statement , new , Syndicate IQ ,
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